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"Chip and John show leaders practical ways to inspire and develop the unique talents of their staff.
In turn, they demonstrate how your employees can produce the type of experience that inspires your
customers to be an extension of your sales force."
"The goal of all great service organizations is to develop and retain those team players referred to
as "loyalty creators" in Customer Loyalty Guaranteed by Bell and Patterson. This book should become the
playbook for any team wishing to achieve greatness as a service organization. Believe me their
formula works!!!!!!!"
"Customer Loyalty Guaranteed is one of the best books I have ever read on creating memorable
experiences for your Guests and motivating and retaining the talent that creates the
experience --your valued Associates, through true understanding of what makes all the critical
players tick. This is one book we will share with all of our teams to help make the Build-A-Bear
Workshop experience even better!"
"Customer Loyalty Guaranteed will help transform your team at every level and your customer with
each experience into advocates of your core culture. It's leadership built on trust everyday."
"Chip and John have a unique understanding of what it takes to turn customers into devoted advocates for
your company. Customer Loyalty Guaranteed gives you direct access to that knowledge and the tools to
build a team that is focused on service, loyalty and success."
"Customers are loyal to organizations passionate about creating excellence. Chip Bell and John Patterson
provide a cutting-edge blueprint for excellence targeted for those who serve customers and those who
serve associates."
"Chip and John understand the distinction between just satisfying customers needs and creating meaningful
customer experiences. Their stories and insights provide the elements needed for creating positive emotional
relationships that last."
"Gets you to the heart of how leaders engage people who provide passionate service to create customer
loyalty."
"Loyal customers love organizations with a super fantastic service attitude! Customer Loyalty Guaranteed!
shows how to get it, how to use it, and how to keep it!"
"The authors give us a wonderful gift. They provide an exciting new model for developing loyal customers
and simultaneously teach us the art and science of how leaders can keep their best employees engaged and
retained."
"Customer Loyalty Guaranteed is required reading for anyone who comes face-to-face with customers plus anyone
who supports or leads those who do. Buy it, read it, and apply it. You'll find it more than worth the
investment...guaranteed."
"If you are anywhere near a customer, you need to read Customer Loyalty Guaranteed and then read it again!
Loyal customers are not born; they are made and this roadmap shows you exactly how to do it." |
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